How Law Firms Can Use Press Releases

Press release publishing offers many impactful benefits to your practice, and is a powerful marketing tool in any integrated marketing plan…online or offline.

But let’s get one thing straight.  A press release is not a sales document, resume, or an advertisement…that’s just annoying, useless and irrelevant.

Press releases offer the ultimate leverage possibilities.  You can get your message distributed through high-credibility channels online and offline with the added benefit that something the media carries also imbues your message with an IMPLIED 3rd Party Endorsement.

You CAN’T BUY that with advertising.

But be wary.  This isn’t an area you want to blindly jump into on your own and be careful who you trust with your media relations.

In the wrong hands, a press release can actually do irreparable long term damage.  Something as simple as improper formatting can cause all your best efforts of crafting a release to be ignored completely, missing out on those golden opportunities.  At worst, abuse or misuse of the system can get you blacklisted in areas that would otherwise be a shining star in your marketing arsenal.

Public relations is massively overrated, and massively ineffective, IF you don’t do it right. It’s not enough to just push out a press release–the strategy behind it, the way you use social media, makes a world of difference.

With well written and strategically implemented press releases you can receive better, more comprehensive coverage than paid advertising!

Online, the aggregate, vertical news search channels all ad up to being bigger than MSN/Bing!  That’s a huge opportunity.

On occasion, media outlets, especially online media, will pick up your press release and run it in their publications with little or no modification. More commonly, journalists will use your press release as a springboard for a larger feature story.

In combination with Social media and blogging you could very well end up being the “go-to-guy” for local media when they want an opinion on a high profile local event or news.

One huge byproduct online is that even if you it doesn’t turn into a feature interview, online distribution and inclusion generates a high number important backlinks (as explained in the article SEO for Law Firms) from authority sites, which are invaluable in helping pages of your site move up the search engine rankings

There are way more opportunites to utilize this powerful tool than may immediately come to mind.

Don’t worry if you think you don’t do anything newsworthy.  Very often, with the proper spin, or adding an angle we can turn something you consider mundane into something newsworthy.

That’s our job.

Let our team of professionals craft a professional press release that gets noticed.  We’ll distribute it to over 50,000 carefully chosen media outlets, support it with savvy online social media techniques and make you the darling of local media in your selected practice area.

You’ll be glad you did.