Follow Up Marketing for Lawyers

Here’s a revolutionary new thought for you.

People do business with people that they know, they like and they trust.

No guff.

And people make decisions when they are ready, not just because you need a new client.

No kidding.

But what are you doing to let people get to know you? Like you? Trust you?

What are you doing to stay in front of them so that when they are ready, you are the person they contact?

Yellow page ads? A perfect, sanitary website? Newspaper ads?

You’ve probably heard that it takes 7 exposures to you or your marketing to create a potential client.

While the specific number is debatable, the concept of repeated exposure and allowing your potential to get to know you isn’t…it’s critical.

So what do you do?

The answer is simple, but not easy.

Follow up.

Pretty intuitive actually. You give someone a compelling reason to raise there hand with a “shy yes” to indicate their interest in your services.

Then you follow up diligently.

The concept is simple…implementing it is a nightmare.

Let’s say you are smart enough to put together a sequence of follow up letters, reports, recordings etc. that you want to deliver to your prospects over a set period of time to move them through the “sales process” and closer to becoming a client.

Let’s say you’ve managed to put together 10 follow up pieces that you want to deliver on day 1, 3, 5, 7, 9 and once a week after that.

You or your assistant would have to take in that initial lead(how you get that lead initially is another topic) and physically print out the letter the next day, address, lick, stamp and mail the envelop.

Then repeat on the 3rd day, 5th day, 7th day and so on.

It may be a pain in the backside, but worth it if you end up with a client that will put thousands of dollars in your pocket at the end of the day.

But what if you get 7 leads? And that’s just the first day! What if you get 4 leads the next day, 10 the following day and 3 more the day after that?

It becomes a nightmare of hellish proportions and you and I know that sooner or later the ball will get dropped. It won’t get done well at first and then not at all later.

Good intentions and a good idea gone.

Unless you are the rarest of exceptions you probably don’t have a system to consistently generate and handle prospects and customers. But you sense that if you did you would have a much more profitable and dependable practice.

If you don’t have a computerized system in place to methodically, repetitively and consistently follow up with your leads, you’re either wasting a lot of leads or you’re wasting a lot of man hours doing tedious, manual follow up.

What if you could automate the system? Do you think that makes sense? Do you see the value in that?

It’s all about systematic marketing…on auto-pilot.

That’s what we do for our clients. Not only do we put the system in place, we write the prospect contact pieces and manage the whole database for you.

It’s a “client-getting” follow-up machine.

Put it to work for you today!