Blogging for Attorneys
You need a blog…and you need to actually make entries to it!
Right now, after reading that first line, 2 things may be happening inside of you.
The first is that you start to cringe and feel hesitant or uncomfortable because, well, it’s outside of your element and you don’t really know how to do it let alone understand why you should do it in the first place.
The second is that you are getting a little resistant, maybe even confrontational because you don’t like it when you’re told you NEED to do something. You’re an adult and you know what’s best for you!
After all, your Dad or your uncle or whomever was a successful lawyer and they never had a blog…
Okay…I’ll back off with the “NEED” word. You don’t NEED to have a blog. (You don’t NEED money either) It’s a good idea though. I SUGGEST you have one.
And I’ll explain why and how simple it really is.
Is that soft enough for you?
Feel better now?
Having a blog is really pretty easy. It’ll kind of come natural when we give you our tricks and tools.
It’s really not that different than striking up a conversation about a current event during happy hour.
And that’s what it’s all about…a conversation. Nothing more. It’s not selling or bragging or even talking about you…or being perfect.
How hard can that be?
Just having a conversation allows your readers to get to know you on a different level. You don’t need the pomp and ceremony of a courtroom…or even an office.
It’s okay to be yourself. Share your opinion and let others know what you think.
You won’t be some faceless, plastic, intimidating, overcharging suit that people don’t trust…and make jokes about.
People will warm up to you.
You’ll be a real, likable human being.
If you’re a bankruptcy attorney you can talk about the latest release of unemployment numbers or statistics about the economy. A tax attorney can talk about the latest budget and personal injury attorneys can comment
about a high profile local accident.
You don’t have to make news. Just comment on it. New topics come along almost daily.
And after a while, you become the local guru that people look to for an opinion…or turn to when they need help.
Really blogging isn’t any different than something you do everyday…you just talk about stuff you are interested in…that’s it.
And what if you had a little messenger send you a notice every time something worthy of your attention cropped up?
You wouldn’t have to think about what to talk about at all. Just follow the lead of what the current events dictate.
Sound easy enough?
That’s exactly what we do for our clients. We set you up with your own little notification system and teach you exactly what to do and how to do it.
Easy as pie. Just like rolling out of bed.
That’s not so bad huh?
So what are you waiting for?
Drop us a line and see if we can help you.
PS. I almost forgot.
All of our practice area website design clients get a blog included automatically with their website creation…with no extra charge!