Article Marketing

Article Marketing is the grand-daddy of internet marketing techniques.

It’s the oldest and can be the simplest form of marketing online…but like everything else online…it can get quite complex.

In our discussion about SEO for law firms you learned about the importance of inbound links to your site.

And what better way to do that than to create the content yourself and have it included on someone else’s site?

These types of links give you control of what is said and how it’s said and in what context it is said.

That is all very important to the search engines.

So the first step is to create some useful, informative content in the form of an article.  In the article, or at the very least in a author’s “bio-box” at the end, include links back to the relevant area of your site.

So once again, the value is twofold…you get traffic directly from the folks who read it and visit your site and secondly, the search engines find the links back to your site and they then think more highly of your site.

The next step is to get it distributed around the net.

That part gets tricky.

At the most valuable end of the spectrum someone else picks up your article and uses it in their newsletter or emails…and they distribute it for you.

Often they’ll grow some life of their own and get shared amongst interested parties.

At the other end of the continuum it comes to rest in an article directory and while it may not get read very often, it will provide fodder for the search engines.

Heck, in some cases, with proper support the articles themselves end up ranking highly on the search engines!

Many successful online companies have relied solely on this method for their site promotion.

What?

Don’t have time to write articles?

Wouldn’t know how to get them distributed even if you did?

WebLegalMarketing.com clients don’t have to write their own.  Our team of professional writers do it all for you, with your final approval of course.

On top of that we use our vast network of relationships and insider knowledge of distribution channels to get your content, and links, distributed widely throughout the internet.

We even guarantee inclusion in top level article directories.

With our support, these particular articles almost always rank highly in the search engine results all by themselves!

Sound too good to be true?

That just life for our clients.

Let us put our arm around your shoulder and take care of all your online marketing endeavors.

You’ll be glad you did.