Local Search – The Game Changer!

If you are a solo practitioner or own a small firm in a local market this is a GAME CHANGER!
Allow me to explain.
We all know about the escalating rate of change that is occurring as technology creates new opportunities and threats to your business.
But every once in a while something happens that you really…

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Attorney SEO…90/10

If you don’t know something you make it sound complicated.
That’s what most SEO gurus do.
There’s money to be made by selling the next big “secret method” or “black-hat tip” or whatever they’re hawking from their soapbox this week.…

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Video Marketing

There are 2 main purposes to using Video on the internet.
1. Traffic
The search engines, including Google, love video.  It gets indexed quickly and if done properly video can it can rank very highly in the search engine results.…

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Web 2.0

The fad has come and gone.
Is the bloom off the rose?
First let’s understand what Web 2.0 is.
For our purpose here let’s just use the definition of Web 2.0 as “user-generated” content.
From this you can see that…

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Follow Up Marketing for Lawyers

Here’s a revolutionary new thought for you.
People do business with people that they know, they like and they trust.
No guff.
And people make decisions when they are ready, not just because you need a new client.
No kidding.…

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Blogging for Attorneys

You need a blog…and you need to actually make entries to it!
Right now, after reading that first line, 2 things may be happening inside of you.
The first is that you start to cringe and feel hesitant or uncomfortable…

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Testing..Testing…123

Lose Small…Win Big
It’s a stupidly simple concept.
So few think of it.
Almost no one does it.
It’s testing.
Millions of dollars are wasted because of not doing it. Companies fail and lives are made a lot more difficult…

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How Law Firms Can Use Press Releases

Press release publishing offers many impactful benefits to your practice, and is a powerful marketing tool in any integrated marketing plan…online or offline.
But let’s get one thing straight.  A press release is not a sales document, resume, or an…

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Lead Capture

In my article about follow up marketing for attorneys I talk about the importance of LEAD CAPTURE, FOLLOW-UP, and MARKETING SEQUENCES.
These elements are critical to the success of your business…especially in a tight economy.
It allows you to transform…

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Social Networking

Social Media, Social Networking, Social Bookmarking…it gets bigger and more confusing everyday.
You’ve heard of Twitter and Facebook, but how bout Digg, Delicious, or StumbleUpon? Would you believe that there is even a
directory of social networking sites…and it’s 580 pages…

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Funnel in Clients Like a Black Hole!

You’ve been lied to for years.
And as smart as you are, you bought it.
You’ve been told that “marketing” and “advertising” are about “getting your name out there”.  That it’s about “branding”. That developing clients is a time consuming,…

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